The NEW Facebook Ads Strategy Everyone Needs to Be Using

Thu, 04 Dec 2025 18:05:44 +0000

Work With My Agency (The Moonlighters): https://themoonlighters.com/apply/?utm_source=content&utm_medium=youtube&utm_campaign=apply&utm_term=sam+piliero&utm_content=l104

If you are new to this channel, there's a bit you should know about me...

2012 - Sold my first product online, a camping blanket.
2014 - Opened my first shopify store and launched my first facebook ad
2017 - Sold my shopify store
2018 - Recruited by VaynerMedia’s ecommerce team. Team Member #5. Ran ads for Liquid IV, Supergoop and Young Nails.
2019 - Joined BarkBox as Director of Emerging Channels
2020 - Ran ads
2021 - BarkBox grows from 150mil to 2.5B, goes public on NYSE.
2022 - Started The Moonlighters
2023 - Started exclusively hiring top 1% media buyers.
2024 - Fired sales team, my business partner speaks to every client before we work together.
2025 - 150+ clients served.

Free Resources:
Ad Creative Library: https://themoonlighters.com/creative/?utm_source=content&utm_medium=youtube&utm_campaign=creative&utm_term=sam+piliero&utm_content=l104
All My Free Stuff (Ad Creative Library, Etc, etc, etc,): https://themoonlighters.com/free/?utm_source=content&utm_medium=youtube&utm_campaign=resources&utm_term=sam+piliero&utm_content=l104
My 22 Page Written Guide On How To Setup And Optimize Your Ads: https://themoonlighters.com/guide/?utm_source=content&utm_medium=youtube&utm_campaign=guide&utm_term=sam+piliero&utm_content=l104
Case Study: How We 10X'd a Brands' Sales In 40 Days While Increasing Their ROAS By 23%: https://themoonlighters.com/case-study/?utm_source=content&utm_medium=youtube&utm_campaign=case+study&utm_term=sam+piliero&utm_content=l104

Connect on Instagram: https://www.instagram.com/sampiliero/
Join my team: https://themoonlighters.com/careers/?utm_source=content&utm_medium=youtube&utm_campaign=join+team&utm_term=sam+piliero&utm_content=l104

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I'm breaking down the facebook ads strategy that’s working right now. Whether you're just starting out or you're looking to scale, this facebook ads tutorial will show you exactly how to run facebook ads that convert. I’ll walk you through a proven facebook ads strategy and teach you how to setup facebook ads for the best results.

Watch as I build a facebook ads campaign designed specifically for ecommerce facebook ads. If you’re into facebook advertising or looking to learn facebook ads for ecommerce, this is a must-watch. I’m also covering some key fb ads tactics that work for both ecomm facebook ads and service businesses alike.

This video is beginner-friendly and perfect if you're searching for facebook ads for beginners. You’ll also see step-by-step how I create facebook ads, from creative to targeting, so you understand how to use facebook ads in your own business. If you're into facebook marketing or just leveling up your digital marketing, this will give you the edge you need.